The AIM of the ‘THE BREEDERS SELECT FOAL SALE IRELAND’
The sale aims to provide a sales platform that caters for the marketing, promotion and selling of foals from a wide dynamic of breeders who aim to breed both: Showjumpers, Eventers and Irish Draughts. The successful outcome from the sale platform will be based on the following steps and or objectives being achieved.
It is the MayoRoscommonBreeders view that the current elite sales only cater for 1-2 % of the annual foal crop for the high end of the market. There is a consensus of opinion within the group that largely the balance of the foal sales outside of ‘ELITE SALES’ for the remainder of the foal crop are not preselected, they are poorly organised and not directly marketed to a select client base.
THE BREEDERS SELECT FOAL SALE IRELAND aims to address this issue by providing a sales platform that caters for a wider dynamic of breeders who aim to breed both: Showjumpers, Eventers and Irish Draughts through careful planning, foal selection, targeted marketing and promotion of the sale and through the development and identification of a select client base.
The Mayo Roscommon Breders group initiated the process during 2018 to run a number of selection days across the country and introduce a golden ticket system to award foal entry to the select foal sale. Attached are the selection locations. Foals were presented loose along side the mare. At each of the selection days a knowledge arena party was available to assist and guide the breeders in the presentation of their foals.